![]() ![]() If it doesn’t contain an symbol, it’ll be marked invalid. Every valid email must contain an symbol before the domain.Courtesy of VerifyBee, this is an example of a valid email address in three Example-email: This is the unique name each email address has within a given email domain’s server. What is a valid email address format?Įvery valid email address has three crucial components. This consistent deterioration is when an email list is most vulnerable to holding invalid or unknown email addresses. Old email addresses become invalid for one reason or another. If the email address has typos or misformatting, especially in the domain, it’s deemed invalid.įor example, when a would-be subscriber fills out the form too quickly and makes accidental spelling errors when entering an email address.Īccording to VerifyBee, in the average mailing list, “about 5 to 30 percent of emails will be invalid”. An invalid email address format can also hinder delivery.This is most likely because the account is deactivated (not because it’s active and unengaged). The account doesn’t engage with your email campaigns.A person may switch inbox providers, or create a new email address within the same provider, which leaves the previous email dormant. This leaves the previous email without a user. An email can also become invalid if the user changes their email.Another popular example is Earthlink, which nearly went defunct with dial-up internet. The emails associated with this defunct domain are also invalid.Īn example is Hotmail, whose website redirects to Outlook. When an inbox provider falls out of business or a server is permanently down, all email domains under that provider become “dead”. The account has been closed or the inbox provider is no longer in service. These addresses belong to inactive recipients.Invalid email addresses will have these key factors: (Skip to the next section for more information) A valid email address has the correct format.The user is contributing to open and click-through rates and potentially forwarding or replying to emails. Our professional email is through Google, but the format includes our domain name: of The account is consistently engaging with email campaigns. This is to create continuity in branding and establish domain authority.Īn example includes Mirabel Technologies. ![]() The account is live with a reputable inbox provider, like Google, Yahoo, or Outlook.įor professional emails, the provider name is usually substituted with a domain name. These addresses belong to an active inbox.Valid emails will have these key factors: If you want a clean email list, the first thing to consider is the difference between invalid and valid email addresses. Thankfully, you don’t need to pay for this service if you’re on Flodesk.What’s the difference between invalid and valid emails? Some services offer paid service for email scrubbing, and the expense will depend on the size of the email list. When you’re sending exclusive content to people who are 100% interested in your business, you are more likely to get more sales. By cleaning up your email list, you’ll be able to attract people who are genuinely interested in your offers.įinally, you need to clean your email list to boost conversions. Bounce rate is the percentage of visitors who navigate away from a website after only viewing a single page. In addition, organizing and cleaning your email list will reduce bounce rates. And if you’re not making an impact on people who are genuinely interested in your content, they are more likely to report your email messages as spam. You see, not everyone on your list will maintain the same level of interest in the content that you send out, not even your most exclusive content. But routine clean-ups will improve your clickthrough rates and conversions because you’ll be able to determine who your engaged subscribers are. The idea of scrubbing your email list might seem almost inconceivable after all the time and effort you put into growing it in the first place. ![]()
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